Philip Kingsley introduce the perfect product to tame wild hair and give you back control. Formulated using argan oil, this Philip Kingsley Minimizer reduces frizz and adds a gorgeous long lasting shine. Transform parched hair with this super smoothing serum that can be used to smooth, straighten or add definition to your style. Philip Kingsley Minimizer has a hydrating formula that is perfect to use on hair that needs to be tamed. Directions of use: When styling from wet, apply one pump throughout mid lengths and ends. To achieve temporary straightening effect, blow-dry or use straightening irons. For curl definition and minimizing frizz, scrunch into wet and/or dry hair. Use sparingly on finer hair types.