Virtue Smooth Shampoo in Beauty: NA. Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with Virtue’s first-of-its-kind Alpha Keratin 60ku protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for haircare that goes light years beyond basic cleansing. Pink Pomelo, rich in Vitamin A, C, B1 and zinc, is like a vitality shot for your hair. Phospholipids, derived from natural soybeans, help fight frizz and protect against humidity. Gotu Kola, a multitasking Indian herb, promotes strength, smoothness and luster.. Suitable for normal hair Safe for color-treated hair. Vegan & cruelty-free. Free of Parabens, Sulfates, Phthalates, and Gluten. 8 fl oz/ 240 ml. Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends, then rinse thoroughly. For best results, follow with your favorite Virtue Conditioner. VIRR-WU10. 20164. The world didn’t need another hair care company, so Virtue created a biotech company to repair hair. Virtue’s team of bio-scientists discovered a way to extract human keratin in its purest form - called Alpha Keratin 60ku, and it has the power to repair hair, even after the damage is already done. So, they set out to bring this transformative protein to hair care. Alpha Keratin 60ku is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall more healthy. Virtue is inspired by a vision to give everyone their best hair scientifically possible. To empower them to radically change the health, quality and appearance of their hair, and by doing so, change the way they look and feel forever.
