VERB Purple Mask in Beauty: NA. Bye bye brass. The Purple Hair Mask brightens, hydrates and softens while toning yellow hues. VERBs hydrating formula makes it better than purple shampoos that can often strip the hair of moisture. Infused with Acai Extract to help protect fragile strands and provide ultimate moisture, Pro-vitamin B5 to smooth, boost volume, and add vibrancy to dull strands, and Sunflower Seed Extract to deeply nourish and increase hair manageability while providing natural UV protection to prevent color fading.. Reduces brassiness in blonde, grey, and silver hair. Perfect for refreshing and revitalizing hair color between salon visits. Free of Gluten, Parabens and Sulfates. 6.3 oz/ 180 g. After shampooing, work formula through damp hair. Allow mask to sit on the hair for 5-7 minutes, then rinse. Use once a week or as needed. VERB-WU25. VBPPMK186US. Made up of hair-obsessed millennials, VERB believes that hair care should be made easy - easy to use and easy on your wallet. VERB bridges the gap between mass market and high-end hair care, because who says good hair has to be out of reach? Every shampoo, conditioner, and styling product is free of parabens, gluten, and harmful sulfates - because you shouldn’t have to sacrifice quality ingredients for a great hair day.