Can you say plumplicious? The Balm Plump Your Pucker Tinted Gloss in Strawberry My Shortcake is a tingly ruby shimmer shade that will make your lips look as beautifully classic as on-screen heroine Doris Day herself. Well, some do like it hot… Formulated with a special combination of folic acid, menthol, and vitamin C, The Balm Plump Your Pucker Tinted Gloss in Strawberry My Shortcake, a ruby shimmer, increases blood flow to the lips and reduces the look of fine lines. The star ingredient, maxi-lip, works cumulatively to encourage lasting fullness, so be prepared for a poutier pucker in mere days!