The Beat Cologne by Burberry 100 ml Eau De Toilette Spray for Men. The beat cologne by burberry, from the trendsetting purveyor of all things british, this is a contemporary citrus/aromatic for men. Created by master perfumer oliver polge, the beat resonates with notes of musky citron (a citrus fruit), fresh vetiver and a pinch of pepper. all products are original, authentic name brands. We do not sell knockoffs or imitations.