supersmile Fluoride Free Professional Whitening Toothpaste in Beauty: NA. Formulated using unprecedented science, supersmile’s Fluoride Free Professional Whitening Toothpaste features a proprietary formula of encapsulated calcium peroxide and minerals to whiten teeth up to six shades. Developed to be 75% less abrasive than the ADA limit, this bestselling toothpaste contains Calprox to safely and effectively lifts surface stains such as coffee, tea, tobacco and red wine without the risk of sensitivity. Calcium, magnesium, and phosphates remineralize and restore enamel while fighting cavities, resulting in a brighter, healthier smile.. Inhibits plaque 10X better than leading plaque-removing toothpaste. Restores bonded teeth, veneers, caps, dentures to their original shade. Free of silica, parabens, sulfates, known allergens, animal by-products and BPA. 4.2 fl oz. On a dry toothbrush, place a pearl-size drop of the toothpaste and brush in circular motions for two minutes, twice daily. For best results, use with the Professional Whitening Accelerator. SPSM-WU7. 381. Founded in 1987 by Dr. Irwin Smigel, World Renowned Father of Aesthetic Dentistry and his wife Lucia Smigel, supersmile offers a clinically proven collection of premium whitening, breath-freshening and cavity-fighting formulas designed to deliver the utmost in safety and effective oral care. All products are designed to deliver the best oral care at home while prolonging the health and beauty of teeth and gums between dental visits. Dr. Smigel created the first toothpaste ever to whiten and brighten the smile for his patients who wanted to keep their newly bonded teeth as well as their natural teeth white and bright. This was achieved by the invention of Calprox, the unprecedented science behind supersmile - a proprietary formula of encapsulated calcium peroxide and minerals that gently and effectively dissolves the sticky film (protein pellicle) from teeth without the risk of sensitivity.