Redken Hair Cleansing Cream Shampoo Clarifies and works to remove copper, iron, hard water minerals and styling product build-up on all hair types. Formulated with fruit acids to add shine, purify and refresh hair. Directions Of Use: Alternate with your regular shampoo. Apply to wet hair, massage into a lather. Rinse. Repeat if necessary. For excessive build-up, leave in 5-10 minutes. Rinse.