Pure Perfume by Alfred Sung 100 ml Eau De Parfum Spray for Women. Pure perfume by alfred sung, launched by the design house of alfred sung in 1997, pure is classified as a refreshing, flowery fragrance. This feminine scent possesses a blend of a floral blend of white and orchid blooms, with light woods. It is recommended for office wear. all products are original, authentic name brands. We do not sell knockoffs or imitations.