Pure Fiji Serum (30ml) This Serum by Pure Fiji is a multi-active serum that is suitable for all skin types, and helps to hydrate and nourish the skin by utilising its unique formula of various leaf and plant extracts. This cream aims to firm and tone your skin, retaining moisture to boost your skin’s vitality and give you youthful, supple skin. This Pure Fiji Serum is supercharged to increase collagen production and improve the elasticity of your skin, and instantly helps to tighten it and reduce the appearance of fine lines and wrinkles, as well as prevent them. Featuring invigorating plant actives and essential nutrients, this serum aims to enrich your skin with the hydrating goodness of nature, bidding farewell to tired, dry skin and imperfections within hours.