Enhance your hair color with L’Oréal Professionnel Serie Expert Magnesium Silver Shampoo, designed for those with white or blonde hair. Infused with violet pigments to eliminate yellow and brassy tones, the purple shampoo gently lifts away dirt, excess oil and product build-up whilst replenishing moisture to cleanse and refresh locks. Expect a silky-soft, shiny appearance and vibrant, vivid color.