L’Oreal Paris Sublime Bronze Firming Tan Optimiser Firming This Sublime Bronze Firming Tan Optimiser Firming from L’Oreal Paris works to firm and tone the skin whilst providing a deep hydration to ensure your tan stays put for longer. Dermatologically tested, this firming body lotion is formulated with Ceramide and Collegen that combine to give you an unbeatable firming action. Directions of use: Apply before self-tan to knees, ankles, wrists and after your tan has dried to prolong the length of your tan.