Soothe and protect your most valuable asset with King of Shaves Face Balm. Formulated with menthol to give you a cool, refreshed feel, its non-greasy formula leaves skin feeling smooth, supple and rejuvenated. King of Shaves Face Balm combines unique Skin Surface Enhancing technology with hydrocreatine to protect, moisturise and condition your skin. The dermatologically tested formula is ideal for sensitive skin and can be used after shaving, or as desired throughout the day. Directions of use: For best results, and to keep your face in optimum condition, use as part of the King of Shaves PSPâ„¢ (Prime, Shave, Protect) regime. Apply morning and/or evening to cleansed face and neck. Can also be used as an after shave product.