A natural alternative for beautifully brighter skin, the Jurlique Purely White Skin Brightening Day Cream is an innovative formula designed to improve the radiance of the skin throughout the day leaving it light, flawless and evenly toned.The Jurlique Purely White Skin Brightening Day Cream is made with the brand’s natural science innovation VITABRIGHTKX, a blend of ingredients known for their skin brightening properties. Containing Kakadu plum extract, known to be the world’s richest natural source of vitamin C, to reduce the appearance of skin discolorations and even the skin tone, liquorice root to soothe and calm troubled skin, and willow bark to enhance cell renewal, the natural formula is gentle enough for the most sensitive of skins.Designed to minimise the appearance of dark spots and discolorations, this cream works to increase the production of collagen, lighten the skin and soothe and protect for overall skin health.Directions of use:Apply a small amount to the fingertips and gently press over the face and neck.Use daily in the morning. Purely White products are most effective when they are used consistently with other products from the range.