Experience a veil of anti-ageing comfort with IOMA’s Generous Day Cream, a rich, cream-gel moisturiser enriched with active ingredients to both hydrate and firm your skin. Working to intensely hydrate whilst protecting from free radicals, the formula utilises MATRIXYL™ 3000, an active ingredient made up of miniature fragments of collagen to help re-densify skin and boost fibroblast metabolism, and Borage Seed Oil, an effective regenerating treatment that hydrates, restructures and improves skin elasticity. Targeting slackness in the skin, the moisturiser will firm and tone and shield skin from signs of ageing. - K.N. Free from fragrance, parabens and silicones.