Hugo Now Cologne by Hugo Boss 125 ml Eau De Toilette Spray (Tester) for Men. Hugo now cologne by hugo boss, hugo boss hugo now is an aquatic blue fragrance for men. The opening features top notes of lemon zest and cardamom for a bright, citrus start to the scent. The middle notes are cooler with mint, lavender, ice, and watery notes. The dry down is unexpectedly warm and earthy with a base note of vetiver. Launched by hugo boss in 2020, this fragrance was introduced by nose frank voelkl and has a moderate sillage with moderate longevity. all products are original, authentic name brands. We do not sell knockoffs or imitations.