Hitfire Man Cologne by La Rive 90 ml Eau De Toilette Spray for Men. Hitfire man cologne by la rive, hitfire man cologne from la rive comes in a stylish red and black bottle that reflects its musky, woody fragrance. It starts with bold notes of violet and bergamot for a refreshing, masculine scent. The floral notes of violet continue, complementing middle notes of jasmine. The fragrance ends with rich base notes of musk and cedar. This cologne is perfect for the man on the go, equally great for a special date or for everyday use. all products are original, authentic name brands. We do not sell knockoffs or imitations.