Fudge Liquid Erekt is a medium hold, bodifying heat protective straightening spray. Spray onto your damp or dry hair before using your straightening irons, and its protective, medium hold formula will fight against heat damage and keep hair poker straight. Formulated with heat activated proteins, Fudge Liquid Erekt provides the ultimate in conditioning heat protection. This medium hold straightening spray will ensure poker straight shiny locks all day long, whilst its conditioning formula will leave your hair glossy, smooth and replenished. Directions of use: Apply to damp hair. Spray liberally through lengths and blow dry straight. For dead straight hair, spray each section lightly prior to use of flat irons.