Fight frizz and get silky straight hair with the Fekkai Advanced Silky Straight Ironless Shampoo. This smoothing shampoo is the optimal first step to prime every strand of your hair so can enjoy beautiful sleek and shiny hair everyday. Ditch your straightening iron and reach for the Fekkai Advanced Silky Straight Ironless Shampoo and unlock the secret to silky smooth hair the easy way. The ultra conditioning formula of this shampoo has salon-proven results so you can be confident you will be left with beautiful, sleek hair. Directions of use:Massage a small amount into wet hair.Lather.Rinse thoroughly.