Bring out your inner glow with Estée Lauder’s Genuine Glow Priming Moisture Eye Balm, an innovative water fusion balm that works to perfect, prime and weightlessly hydrate your eyes. The moisturising eye balm works to reveal a more rested look as it refreshes with a light cooling feel. With daily use, witness a trio of beauty benefits: brightens the eye area, minimises the look of puffiness and smoothens skin’s texture.