The world’s first automatic straightening iron now comes in an exclusive white colour. Designed with a button-less operating system, the Cloud Nine White Touch automatically turns on and heats up from the moment you go to straighten your first strand. The mineral infused plates instantly reach a temperature of 195°, making styling quick and easy whilst leaving hair looking shiny. - K.R The straighteners can be made cooler for softer styles and fine hair by touching the plates together quickly three times, decreasing the temperature to 165°. * Finalist for the 2014 British Hairdressing Business Awards.
