Boss Alive Perfume by Hugo Boss 80 ml Eau De Toilette Spray for Women. Boss alive perfume by hugo boss, perfect for the confident woman, boss alive is a feminine fragrance designed by perfumer annick menardo. It was launched by hugo boss in 2020. Fruity notes of plum, apple and black currant create a bright top layer with added warmth and sweetness from madagascar vanilla and cinnamon. Thyme and jasmine sambac form an aromatic heart. As the fragrance reaches a close, the composition transforms into something darker and earthier with base notes of sandalwood, olive tree, cedar and a blend of woodsy notes. all products are original, authentic name brands. We do not sell knockoffs or imitations.