Bliss Firm, Baby, Firm! This innovative serum from Bliss helps to boost collagen and elasticity within the skin whilst plumping it from the inside out. The effective concentrated formula features a 99% active, water-free Aloe base that ensures optimum hydration, leaving your complexion looking silky soft and super firm. Enhanced with 5-patent irritation-reducing and permeation-enhancing technology, this Firm, Baby, Firm serum gives an instant and long term effect that will have you looking noticeably younger.