Turn fresh, silky hair into a reality with the Aveda Invati Advanced Exfoliating Rich Shampoo. This shampoo targets the scalp directly, helping create an optimal foundation for fuller, healthy-looking hair growth. Ideal for medium to thick hair types, the 94% naturally-derived formula works to condition dry scalps. Salicylic Acid offers mild exfoliation, lifting away dirt, grime and product build-up that may be dulling our locks. Turmeric Root Extract invigorates the look of thinning strands. Ginseng Root Extract focuses on the hair follicle, striving to resist breakages and strengthen from root to tip. Rich in texture, this exfoliating shampoo gives a restorative treatment to dry, brittle hair. It helps to nourish and renew, supporting a smooth, resilient mane.