100% Pure Vitamin C Serum in Beauty: NA. Get your daily dose of antioxidants with the 100% Pure Vitamin C Serum. Organic aloe vera serves as a soothing and hydrating base for stable, potent Vitamin C, helping to firm the skin and brighten its tone.. Lightweight and fast-absorbing. Vegan. Suitable for all skin types. 1 fl oz. Use on clean skin, under other treatments or on its own. 100R-WU23. 1FMVCS. Founded out of a farmhouse in Napa, California, 100% Pure has been a staple in organic skincare, cosmetics, and body care since 2005. Proud to be pure, each formula is completely natural, cruelty-free, and free of artificial colors, fragrances, and preservatives. 100% Pure products are made entirely from nourishing, non-toxic ingredients, proving that the power is in the pure.