Renowned for its Instagram-worthy blue hue, Alpha-H’s Vitamin B Serum with 5% Niacinimide is the perfect all-rounder serum. Combining hydration, environmental defence, retexturizing and brightening, the formula truly does it all. A potent blend of hydrating hyaluronic acid, copper tripeptide and chia seed extract works to plump the skin with moisture, while brightening ferulic acid encourages a more even-looking skin tone. 5% Niacinamide and pro vitamin B5 support the skin’s natural barrier function, while natural blue gardenia extract provides the serum’s rich colour. Applying with a lightweight, silky texture the serum promotes a balanced, more even and more radiant-looking visage.